How Advertising Restrictions Impact Online Casino Marketing Strategies
A marketing manager at a mid-sized online casino wakes up to a notification: their flagship campaign has been rejected by Google Ads for the third time this month. Meanwhile, an affiliate partner watches traffic drop after a platform policy update. Another operator scrambles to revise bonus messaging that regulators flagged as potentially misleading. These aren’t rare disasters — they’re the kind of “normal problems” that show up in gambling marketing all the time. Unlike retail or SaaS, casino operators work in a category where every claim gets scrutinized, every channel comes with caveats, and every market enforces different rules. Regulators worry about vulnerable players. Platforms like Google and Meta add their own restrictions on top of local laws. Advocacy groups push lawmakers to tighten the rules further. The result is…









